Week 4

Persuasion exercise

Materials - A3 visual diary, HB, 2B, 4B graphite pencil.

Digital software: Procreate (IPad Pro).

Environmental topic: Air pollution.

Target demographic: Families with young kids (35-55 YO parents).

Persuasion exercise - Poster Idea 1

The outline of the poster was sketched out using HB and 2B pencils. Continuing on with the comic style from week 3, for more informative drawing, the posters was kept simple. The poster consists of a small jar with a tree, where a mother struggles to give her children clear air. This is an exaggerated depiction of what current children's future as parents. This makes leans more on the emotional factors parents would feel observing the poster, prompting a reaction or even a response from viewers.

I used Copic Markers to further demonstrate the emotions felt, while amplifying the effects of the air pollution in the poster.

Poster Concept 1: Refined on Procreate (IPad)